Introducing Expo Launch: a new way to get to the app store
Development•Product••3 minutes read
Cedric van Putten
Engineering
Expo Launch makes shipping iOS apps effortless. Skip configs and terminals, and submit directly to the App Store in minutes.
Creating mobile apps has never been more accessible. With Expo and modern agent tools, anyone can generate robust applications in minutes!
But, the only feature that matters is the one that ships.
Even with a perfect app, you still face the brutal last mile: build configuration, up-to-date tooling, and complex submission processes. It's technical quicksand that stops creators dead in their tracks.
Shipping is supposed to be the easy part. Today, we're making it that way.
Meet Expo Launch: the fastest, easiest way to submit your iOS app directly to the App Store—no configuration, no terminal, and no prior experience required.
Today, we are opening up the beta of Expo Launch. Currently Launch works with Expo, React Native, and websites. But, expect more to come soon while we keep cooking!
Skip the maze. Go straight to TestFlight.
We already simplified this process with npx testflight. But, what if you don’t have to configure anything, or just want to launch from your phone?
- Automatic configuration, nothing prior needed
- Launch from anywhere with fast Apple silicon, wherever you are
- Just provide your GitHub repository and press "Launch"
Expo Launch is built on top of EAS (Expo Application Services), the same production infrastructure trusted by Fortune 500 companies and thousands of developers worldwide. You get a global CDN, Apple's best practices, and modern Apple silicon—all from your browser.
You're not building a hacked-together beta. You're launching production-quality apps that you'll be proud to show off.
Built for the next generation of creators
You shouldn't need to learn complex deployment pipelines or become an Apple Developer Program expert. You should be able to launch whatever you create, wherever your users are.
For developers: Skip the certificate management nightmare you know too well. Get back to building features instead of fighting infrastructure.
For no-code creators: Focus on your app idea, and let Launch handle the complex steps for you.
For AI tool builders: If your product helps creators build mobile apps, Launch can help your users actually ship them.
From "I didn't think I could do this" to "I just shipped my first app”
We believe quality is the sum of iteration, Launch enables you to iterate even faster. That's why Launch feels less like CI/CD and more like magic. Launch will get your app in the hands of your users.
Instead of explaining, it’s just better to show you. In this short video, we take an Expo app and get it in TestFlight in no time.
Ready to give Expo Launch a try?
If you have an Expo app, or a tool that generates an Expo project, you can start launching today.
Building tools that help creators make mobile apps? We'd love to explore integrations that let your users go from prototype to App Store seamlessly. Get in touch and let's make shipping accessible for everyone.
